PROTOTYPE LAB

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Already have a great idea?

Test your idea, campaign, or strategy through prototyping and iterative design in the Prototype Lab!

The Prototype Lab is for teams who already have an idea and need systematic support with testing and improving their idea through multiple iterations.

At the end of the Prototype Lab, participants will be able to:

  • Rapidly create some minimum viable versions of their idea to test with different stakeholders

  • Identify the assumptions that they will need to test through the prototyping process

  • Solicit feedback from key stakeholders several times

  • Improve and iterate on their ideas based on feedback